ONLINE MEDIA MANAGER
Develop and successfully execute online advertising campaign(s) to increase company’s brand awareness, establish online presence and drive online conversions across all online customer segments with a focus on leisure and travel. Work with the General Manager and all key stake holders to ensure smooth execution of each plan.
The Role:
Launch Search Engine Marketing campaigns and maximize their performance based on specific goals and metrics as set by the upper management.
Research, negotiate and contract with various online publishers to buy online media placements.
Utilize Social Media channels to promote online advertising campaigns.
Monitor and optimize online media budget and spend to guarantee best performance either for e-commerce or branding campaigns
Develop tracking mechanism for measuring the effectiveness of all online media placements
Provide monthly reporting on all online media initiatives including social media channels
Benchmark competitors’ online media placements, stay up-to-date with the industry news and updates
Essential Attributes:
Bachelor’s Degree in Marketing, Advertising or relevant discipline is preferred
3 - 5 years of experience in advertising / media planning.
Prior experience working with online advertising publishers and knowledge of online distribution channels in online Travel industry is required. Experience with finance/budget planning and management.
Please send your current c.v. along with salary expectations to [email protected]
Location: Hong Kong
Salary:
Email: [email protected]